With Fast & Furious 9 will be released on June 25, Facebook and Universal Pictures are release a new second screen experience called Movie Mate to give longtime fans and newcomers a new way to experience the series.
As you stream the franchise’s previous eight films, the Facebook Messenger chatbot will step in to share images and clips, as well as facts about their production. As you can see from one of the screenshots, this can go into a lot of detail, especially when cars are involved. You can access the chatbot by visiting the Fast & Furious Facebook page and tapping the Messenger icon. When you first launch the chatbot, it will ask you questions about your familiarity with the franchise to personalize the experience.
Citing Nielsen’s Annual Internet Trends Report, Facebook and Universal say they release Movie Mate because most Americans already use a second device when they’re on TV to look up information about the show or movie. they watch. Of course, second-screen experiences aren’t new. Remember Towards now and ZeeBox? However, the fact that Movie Mate lives inside Messenger, a platform that has had more than 1 billion users since 2016, should give it more resistance than your average experience of this type.
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