The deal also includes new broadcast rights to UEFA’s premium women’s football competition.
Qatari group beIN Media announced Thursday that it has entered into a three-year renewal agreement that will see its flagship sports network, beIN Sports, retain exclusive broadcast rights to UEFA’s premium club football competitions in the Middle East and North Africa (MENA).
The agreement includes broadcast rights to three Union of European Football Associations (UEFA) competitions – the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League – as well as new rights to the UEFA’s premium women’s football competition, the UEFA Women’s Champions. League.
“This is another major UEFA rights deal that secures important funds for the European football pyramid,” Guy-Laurent Epstein, UEFA marketing director, said in a statement.
“We are delighted to extend our trusted partnership with beIN MEDIA GROUP, whose sports network in the MENA region is unmatched for its quality of programming and innovation in broadcasting. We are also delighted that the UEFA Women’s Champions League has such an important visibility platform, ”added Epstein.
As part of the agreement, beIN will exclusively broadcast UEFA competitions in Arabic, English and French in the 24 countries of the Middle East and North Africa.
The agreement extends the 12-year partnership between UEFA and beIN in the region. Already, beIN is the exclusive broadcaster of UEFA national team football tournaments, including Euro 2020, Euro 2024, the Nations League and all European qualifiers for the 2022 FIFA World Cup.
“European football excites and inspires fans like no other sport in the MENA region – and there is simply no better broadcaster in the world to bring UEFA content to fans, families and homes around the world. Arab, “Richard Verow, sports director of beIN Media Group, said in a press release.
“We look forward to continuing to bring the best of world sport to our valued subscribers in this region, starting with the incredible spectacle of UEFA EURO 2020 which kicks off next week,” added Verow.
BeIN’s acquisition of the rights to the UEFA Women’s Champions League will anchor its beInspired broadcast portfolio and corporate commitment to providing a global platform for talent and voices historically underexposed by major media.
The beIN Media group distributes and produces a myriad of sports, entertainment and major international events on five continents, 43 countries and in 11 different languages in Europe, North America, Asia, Australia and the MENA region.
The company’s flagship sports network, beIN Sports, holds the largest portfolio of sports rights of any broadcaster in the world, while its MIRAMAX movie studio holds an extensive library of Hollywood blockbusters.